Rhetoric and Message Theory according to Yusuf Al-Qaradawi: Application Studies in Da'wah Hanan Attaki

Abstract

The development of digital media has transformed Islamic da‘wah communication, requiring preachers to adapt rhetorical strategies to contemporary audiences, especially younger generations. Yusuf Al-Qaradawi’s rhetorical framework offers an important foundation for ethical, contextual, and persuasive da‘wah communication in the modern era. This article examines Yusuf Al-Qaradawi’s rhetorical concepts and their application in Hanan Attaki’s digital preaching. Using a qualitative approach that combines literature review and discourse analysis, the study finds that Hanan Attaki’s empathetic and narrative style aligns with Al-Qaradawi’s principles of hikmah (wisdom) and mau‘izhah hasanah (good advice). His approach effectively reaches younger audiences and underscores the importance of delivery methods and contextual understanding in contemporary da‘wah. The findings reveal that Hanan Attaki’s da‘wah style reflects Al-Qaradawi’s principles of ?ikmah (wisdom), mau‘izhah ?asanah (good advice), and dialogical communication. His narrative, emotional, and contextual approach effectively attracts urban Muslim youth and strengthens audience engagement in digital spaces. However, the study also identifies challenges related to message simplification and limited theological depth. The study concludes that Al-Qaradawi’s rhetorical framework remains highly relevant for contemporary digital da‘wah communication. The study recommends integrating Al-Qaradawi’s rhetorical framework into Islamic communication education and digital da‘wah literacy programs.