Advances In Social Humanities Research

Storytelling to Support Agricultural-Based Tourism Villages

Aristiono Nugroho — 2026-04-28

Storytelling is a strategic instrument in supporting tourism villages based on agrarian resources, as happened in Pucung Village, Girisubo District, Gunungkidul Regency. The village faces challenges in promoting physical assets, such as karst landscapes and historical sites, into tourism products that have high economic value and educational meaning. Therefore, on November 25, 2025, in Pucung Village, an Agrarian Resource-Based Storytelling Making Training activity has been held. The research method used is a qualitative approach with data collection techniques through in-depth interviews with key informants, namely local narrators, tourism village managers, and the Pucung Village community. Secondary data was also obtained from documentation and reports related to storytelling training that had been carried out in the village. The data analysis technique used is thematic analysis, where data is categorized and linked to produce findings that are relevant to the research objectives. The results of the study show that: First, storytelling has a unique mechanism. Second, storytelling is intended to empower local narrators. Third, storytelling can reveal the soul of the people of Pudung Village. Fourth, storytelling is done by adhering to Truth Based Storytelling Principles. Fifth, storytelling can have a psychological and social impact. Sixth, storytelling can have an economic multiplier effect. Seventh, storytelling takes into account managerial strategy and sustainability.

Education as a Da'wah Media: An Analysis of Ahmad Dahlan's Reform Movement

Feri Anugrah — 2026-04-25

This article examines the educational reform ideas and movements of Ahmad Dahlan as an integral part of his Islamic da'wah mission. The study focuses on how Ahmad Dahlan formulated a modern education system that integrated Islamic values with the Western education system in response to the educational dualism prevalent during the colonial period. A qualitative-descriptive approach was employed. The findings show that Ahmad Dahlan not only purified Islamic teachings from irrelevant practices but also carried out reforms by establishing a progressive Islamic education system—despite initial opposition from many. He founded Madrasah Ibtidaiyah Diniyah Islamiyah in 1911 and established Muhammadiyah in 1912 as a vehicle for education-based da'wah. His innovations included an integrated curriculum combining religious and general sciences, systematic classical methods, and instilling exemplary values in teachers. Thus, for Ahmad Dahlan, education served as a strategic means of da'wah to educate, liberate, and advance the ummah spiritually and socially.

The Effect of Servicescape on Customer Loyalty Through Consumer Satisfaction as an Intervenig Variable Study on Consumers of Alamanis Resort Villa Cirebon Village

Malik Rismanto — 2026-04-25

The service industry, particularly the hospitality sector, plays an important role in supporting tourism development and economic growth. In the hotel and resort business, servicescape becomes a crucial factor in shaping customer experiences, satisfaction, and loyalty. Alamanis Resort Villa Cirebon Village offers a unique traditional environment concept that combines cultural elements and natural atmosphere to create memorable experiences for visitors. This study aims to describe between servicescape to customer loyalty and to analyze the indirect impact on consumers as an intervening variable on consumers in Desa Alamanis Resort Vila Cirebon Regency. The population is all visitors of Desa Alamanis Resort Vila Cirebon Regency by using associative research method. While the samples are consumers of Desa Alamanis Resort Vila Cirebon Regency as many as 100 respondents, using incidental sampling. The analysis used in this research is Path Analysis Method. The results showed that the servicecape variable to customer loyalty did not have a significant effect with proven by the value of t arithmetic smaller than t table that is 1.560 <t table 1.984. Meanwhile, servicescape indirectly affect consumer loyalty through consumer satisfaction, this is proven by the sobel test to know the magnitude of the mediation variables that is with t count larger with t table 3.864> t table 1.984. Thus, indirectly servicescape variables have an influence on customer loyalty through customer satisfaction as intervening variables.

Exploring the Sociocultural Dynamics of AI in Arabic Language Education in Islamic Schools: Teachers’ Perspectives on Readiness and Challenges

Mubarok Fatahillah — 2026-04-25

This study explores the integration of artificial intelligence (AI) into Arabic language education at Islamic higher education institutions, with a particular focus on the sociocultural dynamics, lecturer readiness, and challenges at Sties Khas Al Jaelani. Using a qualitative research design, the study conducted semi-structured interviews with 15 Arabic language lecturers to examine their perceptions of AI adoption, the cultural challenges encountered, and the opportunities AI presents for enhancing language learning. The findings reveal that although AI tools are viewed as potentially beneficial for personalized learning and improving student engagement, lecturers face significant barriers related to insufficient training, inadequate technological infrastructure, and concerns over AI's compatibility with traditional teaching methods and Islamic educational values. Sociocultural factors, particularly fears that AI may undermine the teacher-student relationship and the moral and ethical dimensions of Islamic education, were also found to influence AI adoption. Despite these challenges, lecturers recognized AI's potential to enhance Arabic language learning through personalized feedback and data-driven insights. This study highlights the importance of addressing both technical and cultural barriers to AI integration in Arabic language education within Islamic institutions and suggests that professional development programs and culturally sensitive AI tools are crucial for successful implementation.