TUA SITOMPUL, S.; RAHMANITA, M. .; NURBAETI, N.; BOEDIMAN, S. F. . The Effect of the Marketing Mix (4Ps) and Brand Image on Customer Loyalty Through Customer Satisfaction: A Case Study of Ibis Styles Yogyakarta. Advances In Social Humanities Research, [S. l.], v. 4, n. 8, p. 476–488, 2026. DOI: 10.46799/adv.v4i8.598. Disponível em: https://adshr.org/index.php/vo/article/view/598. Acesso em: 12 oct. 2026.