[1]
Tua Sitompul, S., Rahmanita, M. , Nurbaeti, N. and Boediman, S.F. 2026. The Effect of the Marketing Mix (4Ps) and Brand Image on Customer Loyalty Through Customer Satisfaction: A Case Study of Ibis Styles Yogyakarta. Advances In Social Humanities Research. 4, 8 (Aug. 2026), 476–488. DOI:https://doi.org/10.46799/adv.v4i8.598.